- Ninety-five percent of those surveyed say it's important for them to do a spring refresh on their homes
- Sixty-nine percent of adults now turn to YouTube for guidance on new projects; 51 percent of Gen Zers find inspiration on TikTok
- Ninety percent of homeowners plan to invest in high-quality tools to tackle their spring projects
NEW BRITAIN, Conn., April 10, 2024 /PRNewswire/ -- As the days grow longer and the air turns warmer, the annual tradition of home rejuvenation is once again upon us. A new survey, the Spring Home Refresh Report, released today from Stanley Black & Decker (NYSE: SWK) provides insight into the spring cleaning habits and DIY projects planned by adults across the nation this year.
Among the key findings, it's clear spring cleaning is still a priority as a majority of adults (95%) said it is important for them to tackle spring projects and cleaning tasks this year on some level. Those adults counted gardening (35%) and organizing/decluttering (35%) as their favorite spring tasks to tackle while their most disliked tasks included cleaning gutters (35%) and cleaning windows (31%).
"The spring refresh is a time-honored tradition among many, providing a clean slate for the months ahead," said Bill Beck, Chief Growth Officer, Tools & Outdoor at Stanley Black & Decker. "We encourage homeowners to embrace spring cleaning and projects, and we're committed to providing innovative solutions designed to make those projects efficient, effective and less of a chore."
The survey also found spring cleaning tasks and DIY projects seem to differ by generation. As younger workers continue to use their bedrooms as both a home office and a place of rest, 42% of Gen Z respondents plan to focus on bedroom improvements, making it the most popular project for this age group.
The Spring Home Refresh Report survey findings found:
- Spring-Cleaning Champions: A majority (59%) of respondents said they handle indoor spring cleaning themselves.
- Preferred Spring Tasks: Among the 81% of adults gearing up for DIY endeavors this spring, gardening/landscaping emerges as the favored undertaking.
- New Ways to Learn Skills: Gone are the days of relying solely on grandpa's wisdom – a whopping 69% of adults now turn to YouTube for guidance on new projects. However, a trend is emerging--Gen Z is finding inspiration on TikTok, with 51% using the platform for DIY ideas.
- Prioritizing Quality Tools: Sixty-one percent (61%) expressed a keen interest in purchasing new tools or equipment for their projects this season.
- Keeping the Lawn Lush: The top tools homeowners said they need for this year's outdoor projects are the lawnmower (41%) and leaf blower (36%).
- Top Projects: When it comes to home improvement, adults most frequently said that the kitchen (31%), bathroom (31%) and the backyard (28%) are the areas of their home that need the most attention this spring.
This Spring, Let Stanley Black & Decker Help Tackle Your Refresh Project
Whether your spring priorities include landscaping, remodeling a kitchen or flipping furniture, Stanley Black & Decker's brands offer a variety of tools and equipment to help with your spring cleaning and home upgrades and maintenance.
Spring Landscaping Tools
- CRAFTSMAN® V20* BRUSHLESS RP™ BLOWER (5.0AH)
- CRAFTSMAN® V20* BRUSHLESS RP™ STRING TRIMMER (5.0AH)
- CRAFTSMAN® V20* CORDLESS MULTI-USE GARDEN TOOL KIT (1.5AH)
- DEWALT® 2X20V* MAX XR® Cordless RWD, Self-Propelled Mower Kit
- Cub Cadet® Enduro Series XT1 LT42E Riding Lawn Mower
Spring Cleaning Tools
- BLACK+DECKER® dustbuster® blast™ Cordless Handheld Vacuum
- BLACK+DECKER® SUMMITSERIES™ Select Cordless Stick Vacuum
- BLACK+DECKER® grimebuster™ Pro Rechargeable Scrubber Brush
- CRAFTSMAN® V20* CORDLESS 2-IN-1 SCRUBBER KIT
- CRAFTSMAN® Electric Cold Water Pressure Washer (1900 MAX PSI**)
Spring Storage Solutions
- CRAFTSMAN® 30 Gallon VERSASTACK™ Chest
- CRAFTSMAN® VERSATRACK™ Starter Kit (20 pc)
*Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18 volts.
**Maximum PSI when used with 15° nozzle.
Methodology:
Stanley Black & Decker commissioned Atomik Research to conduct an online survey of 2,006 adults throughout the United States. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Fieldwork took place between February 29 and March 2, 2024. Atomik Research is a creative market research agency.
About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The company's more than 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com.
SOURCE Stanley Black and Decker-Corporate